By DANIEL HENRYMOURThe savory snacks campaign has had a mixed reception, but the one that matters is the one on the horizon.
More than a year after its launch, the new “Savory snack” campaign from the Australian company Snackables aims to reinvigorate the snacks industry with a new approach that offers more nutritious choices, better flavours and healthier ingredients.
The brand is launching a new range of flavours in July, and a “healthy snack” line in early August that will offer more than 300 new snack varieties, such as “doughnut”, “cinnamon” and “bread”.
The campaign is not without its flaws, but it does offer a promising start.
The new “healthy snacks” line will feature a range of new flavours, which include cinnamon, raisins, coconut, chocolate and coconut milk.
This is a good start.
There’s a lot of innovation going on in the snack world, and Snackable has already proven its mettle with the “Savoy” line.
But it’s also missing something that many others have been aiming for: a way to get people to eat healthier.
“The only way to really get people interested in healthier snack foods is to actually show them how healthy they are,” Ms Anderson said.
We know the whole idea is to make people healthier, and we want to give people the information to make informed choices.
There’s a whole generation of kids who grow up eating sugary snacks and are overweight and unhealthy, and that’s not going to change, she said.
Snackables founder, Adam Anderson, has made the case that healthy snack options should be made available to everyone, and this is one of the ways to do it.
The new campaign will feature three new “savory snack flavours” – cinnamon, almond, and coconut – and will feature fresh fruit and fresh vegetables.
The “healthy” snack line is expected to cost $12.99 and be available for purchase on the company’s website starting in July.
It is part of a larger $400 million investment by the company in the industry, and includes a $300 million funding round in 2016 that also saw Snackablues co-founders Adam Anderson and Robyn Wines join the board.
With the launch of the “savories” campaign, Snackability is making good on its promise to offer healthy options for the consumer.
Its goal is to show that people can be healthier, as well as offer them more choices, as more of the foods we eat are made with ingredients derived from plant-based sources.
However, the “healthy option” has the potential to be a tricky sell.
It will be up to the consumer to decide whether or not they want to spend $12 or $14.99 a pop, depending on what they prefer, said Ms Anderson.
And while the “health” options will be readily available in the supermarket, the health and wellness market is not yet fully saturated.
So what’s a consumer to do?
Ms Anderson’s answer is simple: “Be aware of your personal nutrition.
Make sure you have all the food you need to stay healthy, including fruits and vegetables.”
But is there a better way?
If there is, this may be it.
A recent report from the US National Center for Health Statistics shows that Americans are consuming about 3,400 calories a day from processed foods, a number that will double in the next two decades.
That’s not just food for the super-rich.
A recent report released by the US Department of Agriculture shows that a quarter of American adults will be obese in the coming years.
And according to the CDC, people living in areas with the highest rates of obesity are also at higher risk of heart disease, stroke and diabetes.
A healthy snack could be a better investment than buying processed foods.
But for a healthier snack to be really good for the world, it needs to be easy to prepare and easy to store, Ms Anderson says.
You can find a lot more information on the “Healthy Snacks” campaign here: http://www.snackablue.com/healthy-snacks/